Educational Marketing Strategies Through Facebook and WhatsApp in Increasing Sales and Business Literacy in Home-Based Convection Businesses (Case Study: Ais Collection)
DOI:
https://doi.org/10.58737/jpled.v5i2.470Keywords:
Educational Marketing Strategies, Facebook, WhatsApp, ConvectionAbstract
This study aims to determine the marketing strategy of Konveksi Ais Collection via Facebook and WhatsApp and its impact on increasing sales. Using a descriptive qualitative approach, data obtained through interviews, observation, and documentation. The results of the study show that marketing through social media is effective in increasing sales. Before using this strategy, sales reach 150–160 products per month, and increased to 200–270 products after digital marketing was implemented. This strategy also has a positive impact on operations and employees.
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Journal of Practice Learning and Educational Development is licensed under a Creative Commons Attribution 4.0 International License. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
